Notable clients

Led design system enhancement across the board. Architected scalable component libraries and established better experience standards and consistent system across multiple devices.

Conducted economic and GDP impact analysis and designed stakeholder materials, launch event collaterals, and marketing materials for Stranger Things 5 promotional campaign.

Due to confidentiality agreements, specific project details cannot be disclosed.

Designed and built innovative AR/VR/XR applications for Meta's XR operating system. Led website redesign initiatives to effectively showcase the platform's capabilities.

Led social media design and creative direction for ad campaigns in Italy. Created engaging visual content and improved brand presence in Instagram.

Developed AI-powered solutions at Microsoft to enhance job market experiences. Created product to connect job seekers with recruiters, providing deeper insights and better opportunities for students, entry-level and experienced professionals.

Built Chanel's entire digital ecosystem from the ground up, including the main website, e-commerce platform, email marketing systems, and promotional content. Single-handedly designed and developed all digital touchpoints, later collaborating with the new Head of Design to scale operations and implement innovative design solutions across the brand.

Led the complete design system transformation for Uber's rebrand from ground up. Built comprehensive component libraries, established new design principles, and created scalable patterns that unified the entire product ecosystem across all platforms.

As the sole Design Engineer in the company, spearheaded and managed the entire design ecosystem across Radwell's global offices. Led comprehensive design initiatives including product design, brand identity, marketing materials, and digital experiences while establishing design systems and standards company-wide.

Collaborated with Meta to develop innovative digital solutions for government initiatives. Focused on creating scalable and accessible applications for public services.

Collaborated with Meta to create innovative solutions for streamlining government applications and digital services. Focused on improving accessibility and user experience for citizens.

Led the complete rebrand and branding guidelines along with 0->1 redesign of the entire ecommerce website and marketing pages. Created comprehensive design systems and established new visual identity that significantly improved user engagement and conversion rates.

Designed and developed an e-commerce website with a comprehensive design system that significantly improved sales and conversion rates. Created intuitive user flows and optimized the purchase journey to enhance customer experience.

Worked with Australian Government's Department of Health to create a seamless platform for NDIS providers and citizens. Developed features to help people find providers quickly and made the entire experience more accessible and user-friendly.

Designed the complete responsive web presence for Raywhite's sibling brands, creating seamless user experiences. Established consistent brand identities while optimizing for each brand's unique market positioning.

Designed comprehensive design system and brand guidelines. Collaborated with a talented cross-functional team including brand designers, marketers, and stakeholders to successfully implement visual standards and ensure consistent positioning across all touchpoints.

Led the great rebrand of Semrush, collaborating with a wide team of agencies and contractors. Created the comprehensive brand guideline book and design system to establish visual standards and ensure consistent positioning across all touchpoints.